Title: Manager, Business Development and Marketing Partnerships (Changi Rewards)
We are hiring! Changi Airport is looking for a dynamic business development and marketing partnerships manager to drive growth for Changi Rewards (CR), the travel and retail loyalty program of Changi Airport. As part of the Rewards Marketing team, you will play a pivotal role in generating new leads for incremental revenue stream, driving partnerships and increasing customer engagement and spend. To excel in this role, you need to be passionate about customer-centric interactions between customers and Changi, with the entrepreneurial mindset and aspiration to uncover new growth opportunities. If you are excited about developing a best-in-class travel and retail loyalty program like us, join us!
Key Responsibilities:
• Define long term strategic goals and achieve financial growth through end-to-end management of new sales initiatives.
• Track sales performance, responsible for dashboard reporting and use of data insights for new business transformation. Drive impact at scale to grow business performance.
• Responsible for identifying new prospective customers, generating leads and establishing new strategic earn channels for loyalty program.
• Expand Rewards Catalogue to provide more burn channels for loyalty program.
• Play a pivotal key in strategizing, pitching and negotiating new business opportunities with partners to achieve sales targets.
• Elevate sales of existing products through marketing and innovation.
• Identify and orchestrate new monetization opportunities with both internal and external stakeholders. Develop product assets for profitability.
• Cultivate and lead Changi Rewards marketing partnerships with tenants/brands/airlines/lounges/partners, building strong rapport for long term win-win.
• Contractual and account management of existing partners to strengthen partnerships.
• Accountable for tenant marketing efforts for loyalty program, driving both B2B and B2C engagement with our members.
• Business partner to business units, collaborate with stakeholders to implement data-led marketing initiatives to drive footfall and spend.
• Involved in CR exclusive events with tenants and brands to drive footfall, sales and unique customer experiences.
• Develop loyalty program benefits to grow a robust membership base.
Key Performance Measurements:
• New revenue generation
• New earn and burn channels
• Spend per member
• Member penetration rate
• Brand and digital engagement metrics
Requirements:
• Good degree with at least 8 to 10 years of experience in business development and marketing partnerships in retail loyalty / hospitality / tourism / banking industry.
• Experience in driving marketing partnerships and new revenue generation for profitability. Track record on sales and revenue generation is a strong plus.
• Data-driven with strong analytical skills and strong business acumen, with entrepreneurial mindset to transform insights into growth opportunities and possess ‘can-do’ attitude.
• Demonstrated success in customer relationship management and customer lifecycle management.
• Innovative, independent and pro-active individual who is a team player and agile to changes.
• Ability to manage multiple stakeholders and partners, cross-collaborate and multi-task.
• Excellent communications with both creative and analytical mindset, delivering compelling presentations to clients and management.
• Advanced in MS Office (Excel and Powerpoint), experience in Business Intelligence tools (eg Microstrategy, Tableau, Power BI, Google Analytics, SAP) and customer engagement platforms (eg Braze, Session M, Adobe Experience Cloud) is highly desirable.